Sunday 26 April 2015

64 Design team critique 2

Kaiyun Zhang 
43721218

Critique 1
Again, a great idea. It's brilliant that you change the former paper-shape e-ticket to a bracelet-shape, which makes it more feasible as the crisp e-ink screen is now embedded in a solid hardware. It's also a nice approach to integrate the function of navigation and boarding pass.

From the perspective of 'public'. I have a few thought on it.

First, I think the product is for the tech-savvy users. It's not easy for the elderly,kids or other non-tech-savvy people to use as they rarely or never use smartphones, tablet or product like ‘iWatch’. Many of whom have no idea of the touch screen and what operations should they do to work with it. Can it completely substitutes the paper boarding pass?

Second, if each of the passengers has an e-ticket, there should be at least two models of the e-ticket for different groups of people. One of bigger size for adults and the other of smaller size, lighter and safer materials for kids.

Third, what is the price of an e-ticket? Do we or the airport pay for that? Where can I get it? If it is for a specific flight, do I need to return it? Where to return it? These questions all matter the level of 'public' of the e-ticket.

Overall, a nice work.


Critique 2
I like this idea as many people include I have really bad experience on the baggage claim process. This 'fast bags' concept aims to make the whole process more efficiently. However, I still don't find it feasible for several reasons.

First, there's only one machine in the video, while perhaps hundreds of people are expected to claim their luggage at the same time. Apparently it can't meet the throughput goals unless more machines are provided.

Second, it's actually inconvenient for passengers who have more than one bag. As everyone knows, the bags belong to the same passenger sometimes don't show up together on the carousel at the same time. They are usually separated transferred and one may come out 20 minutes later than the one before. In this case, passengers have to go through the process more than one time.

Third, what's the feedback of your bags (not the system) when you swipe your card. If there's no feedback, how would the handler quickly identifies your bags among all the bags? If there is feedback, what is it? Is it really eye-catching? How you gonna implement it?

In all these regards, I think your concept right now could be a supplement of the current baggage claim process, which cannot completely substitute the current process. Anyway, it's a great idea, you can keep making improvements on it.



Hanfei Lin 
42983466

Critique 1
This baggage reclaiming system can bring great change to this usually time consuming process while in the airport. I have some questions and suggestions toward this concept.

1) I understand the interactive interface for user to scan their tickets and locate their baggage. However, I do not quite get how the system transfer the baggage to the passengers. Also, did this process of 'interact - scan - transfer - reclaim' would take more time than just put all luggage on a belt for passengers to collect? Furthermore, if there are 200 people on a plane, how many would this interactive machines be to actually improve the efficiency.

2) I still think ideally this is a great idea, and also it feels more like an exclusive experience for someone. In other word, it is not that social when it comes to a scenario that hundreds of people trying to reclaim their baggage by using the system. May consider cutting some procedures or services in order to more user friendly to all the passengers. 

Critique 2:
Really interesting idea guys. As waiting time could always be dreadful in airport, this is an original way to kill time. Still, there are a few points I would like to suggest.

1) As your interactive screen is on the window beside the boarding gate, I reckon the numbers of these screens is limited. If for one terminal, only a few people could get access to this interactive screen. So if one person set a screen and then sit down, the other person could simply go there and change the picture to the ones he or she likes. Therefore, it does not seem social to me as the screens are presented on the window. In other words, windows are shared by users but these interactive screens may only bring pleasure to those who use them.

2) As this interactive window is obviously very fun, I could imagine a scenario that kids gather around it and try to change different pictures and make fun of the scenes. Apart from the potential damage to the window, this may affect those who prefer a quiet waiting environment during the waiting time. This idea no doubt bring great joy to your target audiences, but if this means gaining these audiences by losing others, it might not be a good plan. I think perhaps you set different sitting area for those do not like this interactive experience around them. 



Yijiao Jiang: 
42505970
Critique 1:
E-ticket idea is convenient for customers at airport and provides more services. The concept of this idea is inventive.

However, this product may difficult for elder people engaging. Some elder people are not good at using smart electronic products. In addition, the concept is designing for one person, is it possible to involve more people? For example, if this product has an interphone function, users can use it contact with friends who are at the same airport as well, it could be more interesting.

Moreover, for innovative part, for interacting style, please considering more interactive method rather than press button or touch it. Multi- interactive method can be more interesting and useful for users. Voice control also can be a method to interact. 


Critique 2:
For the whole idea it is interesting and useful for customers who are waiting for their airplane. It can be a good way for passing time. Moreover, it is a public, social and inventive product.

Here are some suggestions for your team to consider:
Firstly, for the social part, considering involve more people. More than one people can interactive together, it could be more interesting and engaging.

Secondly, for the innovative part, customer interact with this product is touching the screen. Is that possible to have other methods? For example, body interactive also can be included.

Thirdly, you can do more research to show something that is unknowing information for customers. When people use it, it can give some new experiences rather than showing views that is already known or have seen before.


Galo Vargas 
43333200
 Critique 1:
The given solution, "to entertain people waiting to board the plane" itself, is interesting, and novelty. However, i don't see it in any means being mass adopted by more than a couple of airports, or even gates within a terminal, since the implementation could be really costly.

I would focus the content on entertainment or novelty facts about the location, rather than specific places.

It will be better to "share and follow further" the experience with an airport/airline app that completes the job, and the screens acts more like a hook (and the app is the bite, lol).

What would be really interesting to see is if, this kind of interaction, could successfully encourage 2 or more strangers interact with each other.

Keeping it simple would be great too.



Critique 2:
Hey guys, first....
Awwweeeesome idea. I have been starving so many times in the airport, and not willing to pay their overpriced food.

However, there are some things in the design of the app. One of them could be the way I browse food was as simple and it was confusing that, after selecting pizza hut, I got several other stuff (like a banana) as choices.

I want to ask, this is only shopping "per brand" or per food? Example, I want pizza.. and i can see different pizza brands... or I'm limited to the available brands only?

Secondly, what about the prices? the prices should be the same as the city, if not, if they are the same big prices as the airport, it makes no sense since in the airport most of the times there is a lot of variety. Your differentiation factor here is the PRICE and, also, the speed of delivery.

Thirds, it wasn't that obvious WHERE I would get my delivery. I should state that from the beginning and AFTER THAT, see the available brands (or food) able to be delivered at that location, since in huge airports, the terminals are very far away from each other, and you even have to catch a skybus or airtrain to move between them.



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